How it all began: getting out of the rat race
It actually all started with a desire for change, the company founder, Karen Löhnert was very active in the tourism industry for years. However, she felt limited and unable to implement changes and improvements that were important to her. Then came the leap, in 2016 she quit her well paid job and began to explore new business ideas. After some months an exciting and innovative idea in the tourism sector began to take shape. The idea was based on people’s longing to experience something extraordinary and different. Karen linked the “extraordinary experience” idea to the upward trend in the demand for overnight stays and the sleeperoo idea was born.
Adventure Nights – a market with potential
Karen was always a fan of adventure nights and she could see that demand was growing. The idea to “Collect Moments – Not Things” was developing into a trend and Pop-up, minimalism and sustainability ideas were also growing in popularity. Karen understood that the existing offerings from teepees, treehouses, and glamping sites were only individual local suppliers without defined quality standards and clear recognizable brand attributes.
A crazy idea is born: sleeperoo the Adventure Bed
Big thinking was the order of the day. How about starting a company that offered adventure nights in extraordinary locations across the country, both outdoors and indoors? In locations where you cannot usually sleep like; at the end of a pier listening to the lapping waves, in the courtyard of a medieval castle or an actual night in the museum. Crazy right? Most importantly the guest must have a supremely comfortable and secure night in very eco-friendly and sustainable accommodation. In order to implement this idea, Karen took on full financial responsibility. She founded the company in 2017 and immediately started developing the stylish cosey adventure bed we now call sleeperoo.
More about the Design |sleep Cubes can be found here.
The Design|sleep Cubes enhances the most beautiful locations
The path from just the idea to a nation-wide offering of adventure nights was littered with obstacles. A highly engaged team had to be put in place then suitable hosts and extraordinary places across the country had to be found. This could only be done by people who understood the potential of the sleeperoo idea and the meaning of the motto “nothing is impossible”. After a thorough test phase during which much feed-back was used to improve the offering, sleeperoo went live in Germany in May 2018 from where it expanded quickly into four other European countries and in July 2020 it came to Ireland.
The story goes on!
sleeperoo is a young, developing company with many accolades under its belt including a deal from the German version of Dragons Den. We are constantly developing new ideas and winning new exciting partners – Watch this space!